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NW Fitness Project Opens in West Seattle's Old Guitar Shop

NW Fitness Project opened its second location in West Seattle's Morgan Junction, the former Thunder Road Guitars space, on July 11, 2026.

<h2>NW Fitness Project Opens in Thunder Road Guitars&#x27; Old Room</h2> <p>Walk into 6400 California Ave SW in Morgan Junction today. There&#x27;s a strength studio now where Thunder Road Guitars and its co-tenant, The Bass Shop, once stocked basses, having operated out of that address since 2019. NW Fitness Project opened its second location in the space on July 11, 2026, with an open house that ran from 9am to 2pm. Jeremy Stewart runs the day-to-day. He&#x27;s the studio&#x27;s co-owner and general manager. He&#x27;s a longtime West Seattle resident. So are the two trainers who run the floor beside him.</p> <h2>Kyle Davis and Matt Holland Merged Studios in 2017</h2> <p>NW Fitness Project traces back nine years, to a partnership between trainers Kyle Davis and Matt Holland. They spent eight years working together before opening anything of their own, first as colleagues at a corporate gym, then as independent trainers sharing the same studio. In 2017, the two businesses became one. NW Fitness Project&#x27;s original location opened at 3601 Greenwood Ave N in Fremont, and the West Seattle studio now carries that same name and coaching model south to Morgan Junction. That&#x27;s the founding story NW Fitness Project still publishes on its own site.</p> <h2>Ownership Grew From Two to Five in 2025</h2> <p>Last year, NW Fitness Project widened its ownership table from two people to five, adding Jeremy Stewart alongside Alec Bulat and Norah Davis as owners. The company&#x27;s founding story names the reason directly: &#x27;The fitness industry has a sustainability problem.&#x27; It frames the expanded ownership as a way to build careers for trainers. A year later, he opened the West Seattle studio, running it alongside Steven Pust and Jacob Millsap.</p> <h2>Three West Seattle Locals Run the New Studio</h2> <p>Stewart&#x27;s co-leads in Morgan Junction are Steven Pust, the executive trainer and youth athletic director, and Jacob Millsap, the peak trainer and physical therapist. West Seattle Blog describes all three as longtime residents of West Seattle. Not outsiders opening a new outpost. Members get trained by people who already knew these blocks before the studio existed. The hiring behind it started early: that spring, the company posted an opening for a full-time executive trainer to run small-group classes and build a personal-training roster at the new studio. Part of the old building stayed intact. The team restored the original ceiling joists, upgraded the bathroom, and filled the floor with new equipment from Rogue and Perform Better.</p> <h2>Thunder Road Guitars Tripled Its Space Nearby</h2> <p>The guitar shop that used to occupy 6400 California Ave SW did not close. It got bigger. Owner Frank Gross moved Thunder Road Guitars and its co-tenant, The Bass Shop, to the Ashcroft Building at 2611 California Ave SW in the Admiral District, nearly tripling the store&#x27;s square footage. He announced the move in January 2026. He called the new building&#x27;s bones great, and the move itself the best version yet of a shop that&#x27;s moved three times in fifteen years. The new Thunder Road held its grand opening on June 6 and 7, 2026, a month before NW Fitness Project opened the old Morgan Junction room it left behind. West Seattle Blog broke the strength studio&#x27;s arrival before NW Fitness Project announced it themselves.</p> <h2>The Grand Opening Nodded to the Old Music Store</h2> <p>NW Fitness Project&#x27;s July 11 open house included two free classes, one of them capped and RSVP-only, and a raffle stocked with gear from LSKD, LMNT, Ascent Protein Powder and Lei &amp; Mar. At noon, Camaira Metz, a member of the training staff, performed live, a small acknowledgment that the room used to sell instruments before it became a strength studio. Guitars are gone from Morgan Junction. The coaching is not.</p>

NW Fitness Project Opens in Thunder Road Guitars' Old Room

Walk into 6400 California Ave SW in Morgan Junction today. There's a strength studio now where Thunder Road Guitars and its co-tenant, The Bass Shop, once stocked basses, having operated out of that address since 2019. NW Fitness Project opened its second location in the space on July 11, 2026, with an open house that ran from 9am to 2pm. Jeremy Stewart runs the day-to-day. He's the studio's co-owner and general manager. He's a longtime West Seattle resident. So are the two trainers who run the floor beside him.

Kyle Davis and Matt Holland Merged Studios in 2017

NW Fitness Project traces back nine years, to a partnership between trainers Kyle Davis and Matt Holland. They spent eight years working together before opening anything of their own, first as colleagues at a corporate gym, then as independent trainers sharing the same studio. In 2017, the two businesses became one. NW Fitness Project's original location opened at 3601 Greenwood Ave N in Fremont, and the West Seattle studio now carries that same name and coaching model south to Morgan Junction. That's the founding story NW Fitness Project still publishes on its own site.

Ownership Grew From Two to Five in 2025

Last year, NW Fitness Project widened its ownership table from two people to five, adding Jeremy Stewart alongside Alec Bulat and Norah Davis as owners. The company's founding story names the reason directly: 'The fitness industry has a sustainability problem.' It frames the expanded ownership as a way to build careers for trainers. A year later, he opened the West Seattle studio, running it alongside Steven Pust and Jacob Millsap.

Three West Seattle Locals Run the New Studio

Stewart's co-leads in Morgan Junction are Steven Pust, the executive trainer and youth athletic director, and Jacob Millsap, the peak trainer and physical therapist. West Seattle Blog describes all three as longtime residents of West Seattle. Not outsiders opening a new outpost. Members get trained by people who already knew these blocks before the studio existed. The hiring behind it started early: that spring, the company posted an opening for a full-time executive trainer to run small-group classes and build a personal-training roster at the new studio. Part of the old building stayed intact. The team restored the original ceiling joists, upgraded the bathroom, and filled the floor with new equipment from Rogue and Perform Better.

Thunder Road Guitars Tripled Its Space Nearby

The guitar shop that used to occupy 6400 California Ave SW did not close. It got bigger. Owner Frank Gross moved Thunder Road Guitars and its co-tenant, The Bass Shop, to the Ashcroft Building at 2611 California Ave SW in the Admiral District, nearly tripling the store's square footage. He announced the move in January 2026. He called the new building's bones great, and the move itself the best version yet of a shop that's moved three times in fifteen years. The new Thunder Road held its grand opening on June 6 and 7, 2026, a month before NW Fitness Project opened the old Morgan Junction room it left behind. West Seattle Blog broke the strength studio's arrival before NW Fitness Project announced it themselves.

The Grand Opening Nodded to the Old Music Store

NW Fitness Project's July 11 open house included two free classes, one of them capped and RSVP-only, and a raffle stocked with gear from LSKD, LMNT, Ascent Protein Powder and Lei & Mar. At noon, Camaira Metz, a member of the training staff, performed live, a small acknowledgment that the room used to sell instruments before it became a strength studio. Guitars are gone from Morgan Junction. The coaching is not.

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